Card Payment Security

The 'Net has been around for a while, but many still worry about the safety of buying online. Here is information on the common fears:

1. Hackers can vacuum my card details from the net and use them to buy goods for themselves
This is a much-stated rumour, but with good security precautions, it's not a credible threat. We use the "SSL" system to encrypt the link between your browser and our web site when you are entering your payment details. We use the "PGP" system to encrypt data from the web site to our offices. We do not store your details on any web site so there's nothing online to hack. We also use a customer ID system - whereby you just quote your customer ID when placing orders. Your ID is no good to anyone but you. We use it to find your postal and payment details in our off-line database.

If the unthinkable happened, your personal liability is likely to be nil. If you see a charge on your statement and you dispute it, the card company will contact the retailer and ask for proof - a signature or card impression. He won't have either, and so will be "charged back" for the purchase. Basically - you will get your money back. This is why card fraud is more of a concern for retailers like us than for customers like you.

No one gives a second thought when they hand their credit card to the waiter after a meal. But he can easily copy the details and use them fraudulently. In practice it's not a concern and there's little reason to be any more concerned when using your card on the net.

2. The online company will take my money and I'll never see the goods Any company with "merchant status" (like us) has been carefully scrutinised by the bank behind its card-processing facility. We're supported by one of the "Big Four" UK High Street banks. The bank looks at the people behind the business, as well as the business plan, trading history and the technical aspects of the web site. If the bank has granted a business merchant status for Internet transactions you can be sure they meet very high standards. If a company misbehaves or receives many complaints against it, the supporting bank may withdraw merchant status, and with it - the lifeblood of the business. If you look at our web site, you can imagine the investment we've made to become a successful online retailer. Treating customers badly is the very LAST thing on our minds. We can only succeed by giving you great products & service. We want you to tell your friends and come back for more. We're going to take very good care of you.

3. If anything is unsatisfactory, the company will exploit my possible embarrassment to rip me off We pride ourselves on our standards of customer service, and we've had fewer than 10 complaints in the 2 years we've been in business! We're encouraging customer feedback from the site and by e-mail. The online form is specifically so that people can tell us what they don't like with anonymity. Although we can't fix it for an anonymous customer, we want to know what they didn't like. Our guest book will shortly go live, offering another feedback mechanism. Our terms & conditions are rated by customers as better than average. We look forward to the day when online reputation managers like DOOYOO.COM will expose the companies giving poor service, and recognise those doing better. We're decent people.

NOW PLEASE BUY SOMETHING !!!

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on any matter that concerns you.

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